A platform through which we reach various target groups with the latest trends and original content.
For the JOJ Group, social media is an effective platform through which we reach various target groups with the latest trends and original content. Through our profiles, we inform viewers about station programming, reveal behind-the-scenes television production, and bring you interesting interviews and moments from the working lives of our presenters, editors, and actors. Fans also have the opportunity to interactively engage in online entertainment and become part of a space that provides them with direct contact with our creators.
The year 2025 was a period of significant growth for us on social media – not only in terms of the number of fans, but also in terms of interactions and overall reach. JOJ Group consistently ranks among the most successful media outlets on social networks in the Slovak market. Specifically, TV JOJ is one of the largest and most powerful Facebook pages in Slovakia, and our TikTok profile is also among the largest in terms of number of followers and reach. JOJka’s YouTube channel ranks seventh in the Slovak TOP YouTube channel rankings, while we dominate second place in the TOP rankings (number of video views in Slovakia).
May 2025 proved to be one of the strongest months, with the Ice Hockey World Championship dominating our networks. There were also current posts, trending videos with hockey players, behind-the-scenes moments, goal-scoring action, atmosphere straight from the stadium, emotional video posts, statistics, and photos from the hockey tournament.
Video content remains our priority, which is why we focus on popular reels and special formats created specifically for social networks, such as Daj song and #komenty. In collaboration with JOJ play, we have added new shows such as Nákupné maniačky – donakupované with Diana Tuhá (@nasratazena) and Iveta Čandiková (@candikky), Vezmeš si ma podcast with influencer Diana Tuhá (@nasratazena), #BTF podcast – after show, and the special show #BTF Confession room. We are also preparing another podcast, Mama, ožeň ma – After Show.
We also collaborate with popular influencers such as Ema Fajnor, Cynthia Tóthová, Samozvany (Samuel Miškov), Oliver Oswald, Samuel Procházka (Graciosooo), Nina Janová, Bianka Rumanová, Diana Tuhá, Iveta Čandiková, Eva Evelyn Kramerová, Fero Joke, and many others.