A platform through which we reach various target groups with the latest trends and original content.
JOJ Group views social media as an effective platform for reaching various target demographics with the newest trends and original content. Through our social media profiles, we keep viewers informed about the channels’ programming, take them behind the scenes, and share interesting interviews and moments from the working lives of our hosts, reporters, and actors. Fans can also join the entertainment online by directly interacting with our creators.
2026 was a year of significant growth on our social media channels – not only in follower numbers but also in interactions and overall reach. JOJ Group consistently holds top spots in the rankings of the most successful media on social networks in Slovakia. TV JOJ specifically is among the largest and strongest Facebook pages in Slovakia, and our TikTok profile likewise ranks among the largest by followers and reach. Our YouTube channel JOJky ranks 8th among Slovakia’s top YouTube channels and holds 2nd place in the ranking by video views alone in Slovakia.
May 2026 proved to be one of our strongest months, with the Ice Hockey World Championship dominating our channels. We shared real-time updates, trending videos with hockey players, backstage moments, highlight plays, the stadium atmosphere, as well as emotional posts, stats, and photos from the tournament.
Video content remains our priority, which is why we focus on creating popular reels and special formats created specifically for social media, such as Mama to vie (video series starring actress Lucia Vráblicová, who wittily commented on events in Who Wants to Marry My Son?), Daj song (a singing series), #komenty (where famous figures respond to online comments), and various podcasts.
We also collaborate with famous influencers, such as Skončilox (Peter Husár and Karol Grilling), Domi Haly, Ema Fajnor, Samozvany (Samuel Miškov), Oliver Oswald, Samuel Procházka (Graciosooo), Nina Janová, Diana Tuhá, Iveta Čandiková, Eva Evelyn Kramerová, Fero Joke, and many others.