In 2027, JOJ Group will introduce a new form of serialized storytelling that responds to changing viewing habits and the growing popularity of short-form video. Vertical microdramas are dynamic serialized stories made specifically for mobile phones, designed to hook viewers within the first few seconds.
Episodes typically last one to three minutes, and around 50 of them make up one complete story. They’re defined by a fast pace, strong emotions, dramatic twists, and suspense that keeps viewers coming back for the next installment. The storytelling often foreshadows where the plot is headed, but the real draw is the journey to the resolution. Vertical microdramas bring serialized entertainment that fits into everyday life. Audiences can enjoy them during a short break, while traveling, or in moments of rest, without having to set aside time for a traditional TV episode.
JOJ Group will thus expand its content offering on the JOJ play streaming service with a modern format that combines the power of serialized storytelling with the speed and accessibility of the digital world.