JOJ Šport / JOJ Šport 2

As the only linear television channel in Slovakia focused entirely on sports, it offers a unique space for brands that want to be associated with emotion, performance, and national pride. In 2026, JOJ Šport will be one of the most important broadcasters of sports content in Slovakia, with exclusive rights to the world’s biggest events and a strong focus on the domestic scene.

The station has become synonymous with high-quality reporting on Slovak sports. It covers not only professional leagues, but also youth categories, appealing to a wide range of viewers – from fans of mainstream sports to communities following minority disciplines. JOJ Šport is also the only media that systematically presents Slovak athletes competing abroad, thereby creating a strong emotional connection with viewers.

In January 2025, a new television station, JOJ Šport 2, entered the Slovak market – a natural extension to the successful JOJ Šport project. Its creation means more space for live broadcasts, more coverage of domestic and international competitions, and, above all, even more intensive support for Slovak sport. This is a unique opportunity to enter a world where performance, passion, and audience loyalty come together.

JOJ Šport 2 was created in response to growing interest in sports content, which deserves a fully-fledged broadcasting slot. Thanks to it, no match, race, or interview will be left without space. The station covers a wide range of sports – from hockey, football, skiing, athletics, cycling, volleyball, and basketball to minority disciplines that are gaining increasing attention.

The year 2026 will be a year of major sporting events – and JOJ Šport and JOJ Šport 2 will be there to cover them. Stations will broadcast The World Cup and also The Ice Hockey World Championship (senior category), presenting a unique opportunity for brands to be part of the biggest and most watched sporting moments of the year. These events generate high viewership across demographics and are an ideal space for premium advertising formats, with guaranteed reach and a strong emotional impact.

JOJ Sport also broadcasts the World Championships for players under 20 (U20) and under 18 (U18) – tournaments that are watched not only by hockey fans, but also by experts, scouts, and sports communities. These formats are particularly attractive for brands that want to be seen in the context of growth, talent, and the future of Slovak sports.

Throughout the year, the station also covers other exclusive events: FIS Alpine Skiing World Cup, Tipsport League, SHL, Spengler Cup, Kaufland Cup, Diamond League, World Athletics Continental Tour, World Figure Skating Championships, Speed and Synchronized Skating, UEFA European League, UEFA Conference League, European Volleyball Championships for men and women.