JOJ play enters 2027 as a next-generation streaming platform that brings together TV content, films and series, sports, and modern digital advertising options in one place.
The dynamically growing service has already surpassed 1,000,000 registered users and continues to bring new content to viewers using TVs, PCs, tablets, and mobile devices.
JOJ play’s collection ranges from original series and shows to movies, documentaries, and children’s content, to reality shows and live sporting events. The free version also offers live broadcasts of TV JOJ, JOJ PLUS, JOJ Krimi, and JOJ 24 channels, while the premium package grants access to additional content and more TV channels. JOJ play currently divides users into free users and premium users, who gain access to premium content without ads, as well as a wider selection of live channel broadcasts.
Sports are a significant part of the platform. JOJ play allows users to watch big sporting events outside the classic TV broadcast, including the biggest sports competitions like the Ice Hockey World Championship. Thanks to this, audiences can experience great moments at home on a big screen or even while travelling.
For advertisers, JOJ play offers a space that combines the power of TV video with digital targeting. It’s possible to target ads based on age, gender, and location of the user, using standard video formats, native display and banner ads, or display video overlays that appear while the user is watching content.
As such, JOJ play connects the TV and streaming environments, where audiences choose what, when, and on which device to watch – and it also offers brands unique new ways of addressing audiences effectively.