A domestic partner network that connects virtually all major local video publishers.
It provides advertisers with a simple and effective way to purchase in-stream video advertising with a large reach of target groups on the Slovak market. Another advantage is that the investment goes directly to local publishers and supports the domestic economy.
The platform emphasizes brand safety, high viewability, and protection against fraudulent traffic. The technology ensures the distribution of advertising across partners without duplication in reach and standardizes formats according to IAB standards. Support for independent measurements across the entire advertising space is also a matter of course.
Valetin represents the largest and most comprehensive local video inventory – more than 50 portals are connected to the network, with a monthly reach exceeding 2.1 million viewers. JOJ Group portals are leaders in terms of the time viewers spend watching videos. Advertising campaigns can also be targeted at big screens (BIGSCREENS), so that videos naturally find their way into living rooms, tablets, mobile phones, and desktops.
Valetin is also closely linked to the streaming service JOJ Play, where viewers can also find partner content. This opens up further targeting possibilities and increases efficiency for advertisers.